The challenge

Within the molecular imaging community, the use of gallium-based PET-tracers is rapidly increasing. With the need for gallium on the rise, GE Healthcare can help clinical and research facilities through on-demand cyclotron-produced gallium tracers.

GE Healthcare asked for a film that describes this rather complex process in under two minutes, to a mixed target group of clinicians, researchers and decisionmakers.

Our role

On this project we worked together with Animech AB. Pophunters handled concept development, scriptwriting, direction and 2D-graphics.